vizPath is a website companion tool that greets visitors to your website, asks them relevant questions and guides them to exactly what they're looking for. vizPath works to personalise every visitor's experience of your website.

Since you can't ask your visitor what they are looking for you are relying upon them being sufficiently motivated and informed to go about finding it. If you have a number of different products or services, targeting different market sectors the problem is compounded even further. How can you become more effective at engaging visitors to your website?

vizPath is built upon a decision tree that models common visitor interactions. Each interaction consists of a question and a series of choices. These interactions are pre-scripted and recorded by a professional presenter to create a series of discrete movie clips.

Each response is used to determine the visitor's path through the decision tree and the selections are used to build a visitor profile. At the final stage of a decision path the visitor profile is used to build a highly personalised set of recommendations. And ultimately improve goal conversions for your website.